Bachelor of Business with a Major in Marketing
Learn how to build a brand that customers love; add a marketing major to your business degree.
Duration
3 years full time or equivalent part time
Starting Date
March, July, November
Tuition Fee
$ 62,160 AUD
Location
Online
About the program
Taught by experienced industry professionals, this degree explains contemporary marketing principles, and equips you with the skills you need to market products and services in a global economy.
You will learn about markets, analyse trends and read customer data to develop and implement effective marketing strategies. You will understand how to communicate with an audience, drive sales and grow customer loyalty.
Using real industry case studies, you’ll learn how the world’s biggest brands use marketing to succeed. You will develop your own strategies that can be used when working for a business, contracting for clients or starting your own venture.
What will you learn
Marketing Concepts
Understand the role marketing plays within organisations across the world.
Product Management
Learn how to develop and market a product successfully.
Marketing Behaviour
Gain an insight into the decision making process of consumers, and how to influence and support it.
International Marketing
Explore the challenges and opportunities of foreign markets.
Communications
Explore different communication strategies and the range of channels used in marketing.
Interested? Get started today!
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